The Local SEO Checklist
On Site Optimization
Do you have keywords in your title?
Title Tag Optimization guidelines for usability & SEO
Use clean, SEO friendly URLs
Moz's Guide To SEO Friendly URLs
Check for duplicate content
Optimize your logo and other images
Image Optimization Advanced Guide
Ensure non-www to www redirect is setup
301 Redirect Guide
Setup Google Webmaster Tools & Ensure that Google can crawl your site properly
Google Webmaster Tools
Add Google+ publisher tag to website
Ensure your navigation menu items are indexable
Menu Optimization Best Practices
Does NAP in website match Google Places?
Add city / service pages to your website
Does the website have a blog?
Do you have a Google+ Profile setup?
Claim your Google listing
Claim Your Google Listing
Is your Google Local profile merged with the Google+ page?
Are you listed in the right category?
Ensure that your business name is EXACTLY listed in Google Places
Add your logo and cover photo
Tips For Your Google+ Cover Photo
Fill up the about section with as much information as possible
Add at least 5 more photos to optimize for the carousel
Test your website for existing schema
Google Structured Data Inspector
Add Business Details In Schema
The Ultimate Guide To Local Schema
Local Business Schema Generator
Other Important Directories
Create & Claim Listing on Bing
Bing Places For Business
Create & Claim Listing On Yahoo
Create & Claim Listing On Yelp
Yelp For Business Owners
Submit To Top 50 Citation Sites
Top 50 Local Citations
Fix NAP For Wrong Citations
Six Tools Merchants Can Use For Citation Cleanup
Free Citation Lookup On 100+ Sites
Submit To Niche Specific Sites
Best Sources Of Citations By Category
Submit To Hyperlocal Directories
Best Sources Of Citations By City
Submit To Competitor Citations
Whitespark's Citation Finder
Respond Back To Negative Reviews
Ask Existing Customers To Leave A Review
Google Review Handout
5 Tips To Get More Reviews
Make It Easy For Customers To Review You
ReviewBiz Customer Review Badges
Is The Phone Number Prominently Displayed?
Is Your Call To Action Displayed Prominently?
Call To Action Optimization Guide
How Does Your Website Appear On Mobile?
Display Testimonials / Reviews On Your Website
Create A Twitter Profile
Create A Facebook Page
Create Facebook Page
Claim Your Venue On Foursquare
Foursquare Business Claim
Add Social Icons To Your Website