The reach of most small/personal blogs is quite limited and that’s why guest blogging is a great option that content writers can resort to. A successful guest blog published on a larger website can get you a whole new set of eyeballs, some of whom will eventually follow you or sign-up for your blog, effectively increasing your readership in the long run. Continue reading
Most small and medium sized businesses operate over a large area. With this comes a predicament that ranges between “a slight problem” and “a big dilemma” for business owners:
Does every branch of your business located across a widespread area need a separate Facebook Page of its own?
People have this assumption that big brands and businesses always have the best rankings. This may be true for some, but when it comes to using non-branded keywords and search queries, this is simply not the case. Streamlining individual marketing programs may prove itself to be rather difficult, especially when working with multiple locations, as each market caters to a specific, often different demographic. That said, here are some tactics and strategies you can use to achieve a high ranking for multiple locations at once. Continue reading
The local SEO landscape is constantly changing and it has become important than ever to stay on top of your local SEO game. Take this quiz to see where you stand when it comes to local SEO and news relating to it!
November has been quite a crazy month, Google started their mobile first index and updated “featured snippets” and “top stories” algorithms. There were also some changes in the user interface and we also witnessed the reversal of an unnamed Google update.
As Google gets more and more user-oriented, reviews are becoming increasingly important in how people decide which service to use. One of the most decisive factors in what makes people trust a business is the aggregate review rating.
When it comes to Google reviews, there seems to be a minimum number that all businesses should have. Not three, not twenty – but at least five.
The so-called millennial generation, comprising of people born between the early 1980s and early 2000s, may be a great target market for your local business. This group of young people is a major consumer group – they are around 77.5 million strong, with $1.7 billion in spending power.
What is great for local businesses is the fact that, according to Randal Research, millennials don’t trust big businesses. Instead, they prefer to know more about where the purchased products are coming from and who is behind them. This article will give you five different strategies to market your local business to this specific target market.
Google seems to be rolling out a lot of changes lately! Here are some exciting Google Search Updates that happened very recently –
- Google started showing the Like and Dislike buttons in the knowledge panel of the TV shows and movies.
- Google started testing the usage of “Outstanding” and “Excellent” in place of “5-star hotel” and “4-star hotel” for lodging properties.
However, the biggest (and perhaps the coolest!) update from Google is what Gregor J.Rothfuss has termed as the “neatest things maps has launched this year.”
Rejoice TV Series Addicts! Google seems to have brought in pretty exciting changes in the knowledge panel as far as TV series are concerned. Here are two important changes to the knowledge panel that happened last week –
“On TV Soon”
Google search is showing an inconsistent pattern while displaying Google review counts for lodging properties. While the search results for some properties show review counts, results for some properties do not feature the review count.