The local SEO landscape is constantly changing and it has become important than ever to stay on top of your local SEO game. Take this quiz to see where you stand when it comes to local SEO and news relating to it!
Long time ago, when Google displayed organic results, all that mattered was how your website ranked in comparison with others. Back then, local businesses had two options – to rank well with their own websites or get a good listing to ensure the business beat the competition. But, with the rise in number of mobile users and evolution of search algorithms, Google and other search engines want to display the most relevant information to the customers.
The average attention span of a humble goldfish is nine second – more than that of an intelligent human! Ever since the mobile revolution, humans face an information overload more often than not. While the ability to multitask has increased in humans, the attention span has come down drastically.
This is a very valuable piece of information for people who want to top SERPs – you have to write content and design a page that will capture your visitor’s attention in less than nine seconds! The more time that an user spends on your site, the more positive vibes Google will get about your site! So, how do you get the visitor’s attention as soon as the land on your page?
Possum is a cute little mammal that pretends to be dead when it is threatened. Thanks to possums, “playing possum” is a popular phrase that is used when something remains unnoticed.
Like, “Hey, my Google My Business listings are playing possum!”
Yes, that is what this update is all about. That is also why Phil Rozek suggested this name which is so fitting because this update makes people think that their Google My Business listing has disappeared when it has not.
According to a survey , 88% of customers trust online reviews as much as they trust personal recommendations.
With reviews becoming the digital version of word-of-mouth, nearly 9 in 10 customers turn to online reviews to judge the quality of a local business. Having a concrete “Review Us” page on your business website will not only help you get reviews that you can feature on directory sites but also will let you showcase all the reviews that you have got. A “Review Us” page is a great social proof addition that will help you convert potential customers.
If you own a business and don’t have a website, it wouldn’t be an exaggeration to say that your business doesn’t exist!
In this era of digitization, companies and people are constantly turning to the internet for information. A whooping 3 billion people now use the internet – to search for information, to purchase a product and to sell their products. Having a website for your business will not only get your more customers but will also help you gain credibility and build a brand.
….And one of the easiest ways to build a website – WordPress.
If you run a local business, there is a high chance that you have used WordPress to build your site. WordPress is so popular and powerful that it powers about 50% of the whole Internet! Because it is versatile and easy to learn, a lot of small business sites run on WordPress.
Better still, WordPress has a robust SEO platform off the shelf. With WordPress fueling a considerable amount of the Web, Google ensures that their search engine crawls all WordPress sites. Yet, you must not leave all the local SEO work to be taken care of by WordPress. All that layering of CMS, content, plugins and themes can get the search engines confused of you don’t takes steps to put it all in an orderly manner.
These tips will help you optimize your WordPress site for local SEO.
Local Business Listings are online sources that contains basic information about businesses including a business’s phone number, address, name, directions, photos and reviews. Local listings are factored into organic and map search results and play an very important role when it comes to organic local SEO.
Real World Problems
A limited marketing budget
For a business owner, money will always be a serious factor in any decision you make for the business. Often, running your business can be expensive and adding additional marketing expenses might be the last thing on your mind. However, when it comes to marketing, spending money the right way requires a lot of planning and research. You need to have an understanding of the various channels and method of marketing you want to implement and how to make them work for you. Every business owner has to find their own niche toolset and channels of promotion. Continue reading
But what is your content the king of? Is it a good king that helps your customers or is your king completely absent?
If your business relies on a local market to survive, then your content needs to be the “King” of your local community. This requires a very focused approach to your content so your business can connect with the local community.