75+ Local SEO Tips In One Place

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Avoid having duplicate content on the website. Use SiteLiner/CopyScape to check for duplicate content.

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Write a blog on your website.

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Install Google Webmaster tools and Google analytics. This is absolutely mandatory.

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Also install Bing Webmaster Tools

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Keep up with any messages that Google is sending you. Check Google Webmaster Tools for 404/500 errors, duplicate content, missing titles, and other errors that Google may have found.

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Make sure you have an active Google My Business page.

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Claim all your duplicate/practitioners listings.

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Setup your website for www to non-www.

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If your website is built on Wordpress, then you should install plugins like Yoast, Local SEO, etc. to make it easy to optimize for SEO.

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Check for Local Schemas on the website pages - use Schema Scanner

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Report your competitor for violating google's quality guidelines. (For eg. If your competitor is ranking because they have used keywords in the business title which is against the Google Quality guidelines then you can report them to google)

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Use a local phone number rather than using a call center number.

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Associate your youtube video with your Google Business listing.

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Claim your Venue on FourSquare

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Create a Facebook page for your business.

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Create a Twitter page for your business.

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Embed “Find us on Yelp” banner on your website.

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List your business on top 50 citation directories.

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Respond to your negative reviews

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List your business on niche directories.

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Check your page load time - Google Page Insight

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Have a city & state landing page.

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If you have a business that has multiple locations, then link the specific location pages of the website.

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Build ethical inbound links from different sources.

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Try getting links from local news, events etc. for displaying press coverage.

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Ask your local partners to link to your website.

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Do a press release on local PR sites.

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Use Google to see if your site is mobile friendly

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Participate in local communities and forums

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Donate to local charities

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Get listed on OpenStreetMaps.org


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Get listed on Apple Maps

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Add Authorship Markup to your site. Use the Authorship Markup Walkthrough.

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Ensure that your pin is marked properly on Google Maps

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Use Browseo to find even more technical errors.

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Use Screaming Frog to find broken links, errors, and crawl problems.

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Use Google’s keyword research Tool. Consider searcher intent and difficulty, pick 1 keyword per page. Start with lower volume keywords first.

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Check out competitor link profiles. You can use Ahrefs Link Diagnosis, Open Site explorer, and Majestic SEO.

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Incorporate your primary keyword (or something close) into your page URL.

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Make sure your title tags are of 65 character or less, as title tags over this will be truncated in results.

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Also, make sure that your meta description tags are of 155 characters or less, as meta description tags over this will be truncated in results.

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Use a healthy amount of search engine accessible text on your site— at least 100 words— because you should give search engines an opportunity to understand what the topic of your page is.

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Link to your internal pages in an SEO-friendly way. Describe the pages, so as to give search engines an understanding of its content. However, do not use anchor text in your global navigation, or it might look over-optimized. So stick to in-content links.

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Use 301 redirects, canonical tags or Google Webmaster Tools to fix any duplicate content that might be indexing and penalizing your site.

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Create an XML sitemap and submit it to Google and Bing Webmaster Tools. Use XML-Sitemaps.com or the Google XML Sitemaps WordPress Plugin.

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Create a Robots.txt file and submit it in Google and Bing Webmaster Tools.

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Claim your business/website username on other major networks for reputation management purposes. Check your site on multiple browsers with Browser-Stack

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Use My Site Auditor Report to double-check everything once you are live.