Local SEO Checklist

39 simple steps your business can take to boost local SEO

Website

Do you have keywords in your title?
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Use clean, SEO friendly URLs.
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Check for duplicate content.
Check Here

Website

Optimize your logo and other images.
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Ensure non-www to www redirect is setup.
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Setup Google Webmaster Tools & Ensure that Google can crawl your site properly.
Read more

Website

Install Google Analytics Snippets
Read more

Ensure your navigation menu items are indexable.
Read more

Does NAP on website match Google Places?

Website

Add city / service pages to your website.

Does the website have a blog?

How Does Your Website Appear On Mobile?
MobileTest.me

Google

Do you have a Google+ Profile setup?

Claim your Google listing.
Read more

Is your Google Local profile merged with the Google+ page?

Google

Are you listed in the right category?

Ensure that your business name is EXACTLY listed in Google Places.

Add your logo and cover photo. At least 5 more photos to optimize for the carousel.

Schema

Test your website for existing schema.
Test Your Website Schema

Generate local and business schemas for your website.
See How You're Listed

Add Business Details In Schema.
Read more

Directories

Create & Claim Listing on Bing.
Click Here

Create & Claim Listing on ExpressUpdate
Click Here

Create & Claim Listing On Yelp.
Click Here

Citation

Submit To Top 50 Citation Sites.
Brightlocal List

Fix NAP For Wrong Citations.
Free Citation Lookup On 100+ Sites

Submit To Niche Specific Sites.
Best Sources Of Citations

Citation

Submit To Hyperlocal Directories.
Best Sources Of Citations By City

Find Your Competitor's Citations and Additional Sources
Whitespark's Citation Finder

You can modify old or defunct citations. If a website has already cited an old address of your business.

Reviews

Respond Back To Negative Reviews

Ask Existing Customers To Leave A Review.
5 Tips To Get More Reviews

Make It Easy For Customers To Review You.
ReviewBiz Customer Review Badges

Conversion

Is Your Call To Action Displayed Prominently?
CTA Optimization Guide

Is The Phone Number Prominently Displayed?

Display Testimonials / Reviews On Your Website

Social

Create A Twitter Profile
Twitter

Create A Facebook Page
Facebook

Claim Your Venue On Foursquare
Foursquare

 Bonus

Scan your business listing across 48 important directories including Google, Facebook, Yelp and more.

Scan My Business For Free