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A 5-Step Local SEO Audit to Improve Your Business’ Local Marketing

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Today, if someone is looking for a food joint, or for a plumber to get their sink fixed, all they need to do is run a simple search on the internet.  Do you know that businesses that appear at the top of the search engine results page (SERP) gets 33% of the search traffic? It follows that how well your business ranks in the search engine results will directly translate into how many more new...

Local SEO: Top Five Factors for Ranking in Local Searches

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Local queries dominate nearly 46% of all the searches performed on Google. Every time you perform a Google search, the result pages list out businesses that are near to you. This feature has been upgraded distinctively thus you no longer have to suffix ‘near me’ in the search bar to get the necessary results. Google already provides you with location-based results. Google has itself stated that...

5 No-cost SEO Tips for Local Businesses

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This post is by a guest author. The views mentioned in this article are those of the guest author, and might not reflect the views of Local SEO Checklist. Many business owners view search engine optimisation as an expensive marketing strategy. However, that is simply not true. While it can be costly for local businesses to hire an SEO agency, you can implement most basic SEO practices for your...

Why Google Hates Your Local Business Backlinks

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If you own a local business, you’ve had someone try to sell you SEO in the past. There’s a reason. Google has, over the years, brought the world’s information to the fingertips of everyday people. Its’ ranking algorithms have propped up businesses who bring value and contributed to the demise of many local businesses who refuse to keep up. You may have even seen this yourself. Either way, it’s...

5 Ways to Build Links for Local SEO

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Small businesses that rely on getting local customers can get a lot of benefits from working on their local SEO. In fact, if you want to attract leads from a certain niche towards your product/service consistently, local SEO is absolutely necessary. More specifically, you’ll need to employ local link building to allow your business to get traffic and help it launch itself on the local map. Links...

Content Marketing Strategy for Small Business Brand | Local SEO Checklist Blog

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A successful marketing campaign needs to have a strong customer base, and for a small business to build a brand, it becomes difficult to compete against industry giants, and ultimately they miss the mark. However, the challenges faced by them can be overcome with proper planning and strategizing in the right direction. With content marketing tactics you can bridge this gap to create a brand...

How to Use Instagram Stories to Market Your Business | Local SEO Checklist Blog

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Despite getting launched 3 years after Snapchat, the Stories feature has managed to surpass the former in terms of popularity. In just 8 months of launch, Instagram Stories garnered 200 million users which is 40 million more users than Snapchat. With everyone being on Instagram Stories these days, this social media platform is surely riding high. Since the time it was launched, Instagram Stories...

How to Find Link Building Opportunities for Local Businesses | Local SEO Checklist Blog

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Link building for local businesses requires a different approach than traditional link building. When a business is targeting a particular area or region, driving traffic from the target location will result in more conversions. Traffic from outside of the area the business operates is unlikely to grow the business or generate new customers. Here are 12 ways to help you find local link building...

4 Important Google My Business updates you must know | Local SEO Checklist Blog

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Keeping up with Google My Business (GMB) updates can help you optimize your business listing on the most-used local search engine out there. Google is constantly trying to enhancing user experience for Google My Business users and for those who search for business information online. If you leverage these new features and updates, you can make your listings more interactive and improve customer...

The 7 Step Local SEO Course | Local SEO Checklist Blog

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Optimizing a business for local SEO requires you focus on on-page elements of the business’ website. Beyond this, you need to work on link building, citation building and social media as well. If you were searching for a quick local SEO course that will help you understand what search engines expect from the business that you’re managing, you’ve come to the right place. We get sales calls where...