CategoryBusiness & Marketing

Digital Marketing 101: The Basics of Digital Marketing

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Advertising has evolved at break-neck speeds. No longer is it limited to radio and television, static billboards or print publications. Keeping in tune with the Internet and the modern digital environment, advertising campaigns of businesses have slowly shifted to methods that are cost-effective and provides an assured increase in turnover and profitability. Most importantly, the latest analytics...

15 Holiday Season Marketing Ideas to Grow Your Small Business | Local SEO Checklist Blog

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After Thanksgiving in November, December continues to keep the holiday season going. People are all going to be ready to take off for the holidays, visit their near and dear ones, light up the menorah, decorate the Christmas tree, etc.  Although the highlight of the holiday season is the rampant shopping that takes place. And that’s more than reason enough for you to step-up your small...

How to Promote Your Business Using Google Posts | Local SEO Checklist Blog

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Using Google Posts is a great means to promote your business online. It is a neat setup fitted into your Google My Business profile that allows you to present your content. What began as an exclusive means to present election information for US presidential candidates for Google search results in 2016, expanded to businesses as well. Now business owners have a chance to use this feature to their...

5 Innovative ways to market your local business to millennials | Local SEO Checklist Blog

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The so-called millennial generation, comprising of people born between the early 1980s and early 2000s, may be a great target market for your local business. This group of young people is a major consumer group – they are around 77.5 million strong, with $1.7 billion in spending power. What is great for local businesses is the fact that, according to Randal Research, millennials don’t trust big...

6 Awesome Tools for competitor research | Local SEO Checklist Blog

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A business owner in any niche is eternally faced with a single challenge – customer acquisition. Whether you have just started a business, or own an established business, the hardest task is to bring new customers. Small business owners who operate locally, face stiff competition from global players, as well as regional competition. For all these obstacles, there are plenty of advantages...