Category Email Marketing

How to Ensure Your Marketing Emails Can Overcome ‘Inbox Blindness’?

Digital marketers are conversant with the term ‘banner blindness’ that refers to the human brain’s natural tendency to blank out the profusion of banner advertisements on virtually each and every website that they visit. Since websites are in the habit of placing advertisements in certain standard locations, visitors can easily mentally blank out those spaces after they have visited innumerable sites – now the advertisements appearing in those spots don’t register with them any longer.

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