Category Social

7 Alternative Social Media Channels for Small Businesses

Social media is the problem; it is also the solution. 78% of the U.S population has at least one social network profile and the average social media user has five accounts! Not only that, over 57% of social media users agree that they make a purchase decision based on reviews about the brand. So, where does your business stand? Do you have the power to move your customers through social media?

As a small business owner, you might have already tapped into Twitter, Facebook and Google+ to promote your services and push your brand. We agree that Facebook and Twitter are the two giants here with over 1.7 billion users, but there are other great social media platforms that will help you target niche audiences. Continue reading

8 Small Businesses that made it Big with Facebook Campaigns


If you are a small business looking to build a brand for yourself, Facebook should be the most important tool in your armory. Over 1.09 billion people log onto Facebook everyday to scroll through their news feed. To put this into context, if Facebook were a country, it would be the most populous nation on earth! With its user base and tools, Facebook can help you create a loyal customer following. Also, many local businesses have harnessed the power of Facebook to let their customers know what they stand for and have reaped much in terms of ROI.

If you need some inspiration to get started with an awesome Facebook campaign, read on. We have listed some of the successful Facebook campaigns run by small businesses. Continue reading

The Impact of Technology and Social Media On Your Work

The effects of technology are undeniable. It immediately creeps its way into the workplace and into the consciousness of the people regardless of their positions or titles. The rise of social media experienced a phenomenal rise as a communicative tool, transcending traditional boundaries. Here’s how technology and specifically, social media impact our work and workplace.

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