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Content Marketing Strategy for Small Business Brand | Local SEO Checklist Blog

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A successful marketing campaign needs to have a strong customer base, and for a small business to build a brand, it becomes difficult to compete against industry giants, and ultimately they miss the mark. However, the challenges faced by them can be overcome with proper planning and strategizing in the right direction. With content marketing tactics you can bridge this gap to create a brand...

Top 7 reasons SEO Is a wise investment for your business | Local SEO Checklist Blog

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Good Search Engine Optimization (SEO) practices can greatly improve your business’ search engine rankings and eventually, lead generation. Assigning the best keywords and anticipating the way customers search for your business are important strategies for online marketing. Similar to traditional marketing techniques, SEO cannot happen haphazardly and requires constant and steady investment of...

Google Search Updates: AMP Carousels, Rich Cards & Real Time ‘Popular Times’ Data | Local SEO Checklist

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Google seems to be rolling out a lot of changes lately! Here are some exciting Google Search Updates that happened very recently – Google started showing the Like and Dislike buttons in the knowledge panel of the TV shows and movies. Google started testing the usage of “Outstanding” and “Excellent” in place of “5-star hotel” and “4-star hotel” for lodging properties. However, the biggest...

Tired of Yelp? Try these Alternatives! | Local SEO Checklist Blog

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In early 2014, the U.S Federal Trade Commission revealed that they had received more than 2000 complaints about Yelp’s review model and practices. Ever since Yelp has been caught up in a web of allegations and accusations. Starting from the Yelp Sponsorship Program to small business owners blaming Yelp for ruining their businesses, Yelp’s sales tactics and years of controversy has raised concerns...