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Top 7 reasons SEO Is a wise investment for your business | Local SEO Checklist Blog

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Good Search Engine Optimization (SEO) practices can greatly improve your business’ search engine rankings and eventually, lead generation. Assigning the best keywords and anticipating the way customers search for your business are important strategies for online marketing. Similar to traditional marketing techniques, SEO cannot happen haphazardly and requires constant and steady investment of...

Google Search Updates: AMP Carousels, Rich Cards & Real Time ‘Popular Times’ Data | Local SEO Checklist

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Google seems to be rolling out a lot of changes lately! Here are some exciting Google Search Updates that happened very recently – Google started showing the Like and Dislike buttons in the knowledge panel of the TV shows and movies. Google started testing the usage of “Outstanding” and “Excellent” in place of “5-star hotel” and “4-star hotel” for lodging properties. However, the biggest...

Tired of Yelp? Try these Alternatives! | Local SEO Checklist Blog

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In early 2014, the U.S Federal Trade Commission revealed that they had received more than 2000 complaints about Yelp’s review model and practices. Ever since Yelp has been caught up in a web of allegations and accusations. Starting from the Yelp Sponsorship Program to small business owners blaming Yelp for ruining their businesses, Yelp’s sales tactics and years of controversy has raised concerns...

How to run a small business Facebook ad campaign on a tight budget | Local SEO Checklist Blog

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Globally, there are around 1.79 billion monthly active Facebook users. In case you had any doubts if Facebook is a good ad medium for SMBs, it is too big to ignore! Apart from managing your social content strategy, the best way to tap into the Facebook user base is to use Facebook Advertising. In 2015, Facebook revealed that over 2 million Small and Medium Businesses use Facebook Ads – one...