How to Claim and Update your listing on Infogroup/InfoUSA and Acxiom for free?

Have you been paying marketing agencies to update and/or add listings for you? Well, you can stop doing that right now! Here’s how to update your business listing / citation on two large business data aggregators – InfoUSA and Acxiom, FREE OF CHARGE! 


Infogroup/InfoUSA has a large database with millions of local businesses and is used by many other search engines to fill out their listings, popular ones being Yahoo Yellow Pages and AOL Local Search.

Here are three simple steps to updating your listing on Infogroup –

Step 1 : Find your Business

Go to their Express Update Tool and search for your business by entering your business name, phone number or address.


Step 2 : Claim your Listing

If you see your business listed, click the blue “claim now” button. You will be redirected to a page with your business phone number shown in bold and a button “Yes, call me now”. Click the button for a verification call.


As you press the “Yes, Call me now” button, the screen will refresh and display a 4-digit verification code. Simultaneously, they will call the number listed. The call will be automated and prompt you to enter the code.

Step 3 : Edit your Listing

Once the verification is complete you will be asked to create an account. After creating an account you can update business information by clicking on the business name in the upper left of your account dashboard.


Acxiom is one of the largest data aggregators worldwide and its feeds go to popular directories such as,, Google+ Local and more.

To update your listing on Acxiom,follow these steps:

Step 1 : Find your business

Go to Acxiom Business Listing Manager and search for your business using your “Phone No.” or “Business Name” and State.


Step 2 : Claim your Listing

You will be redirected to a page with matching listings, if your business appears here, click “Claim this listing”.


At this point you will be asked to create an account, post which you can review the listing information and click on “Claim Listing” – A confirmation email will be sent to you. 


Before you can edit your listing, you must verify your business-

  • You can either call 866.750.5438 with your registered business number and leave a message with your business name, your name, username, and phone number. You must state your business name exactly as it appears on the listing. If there’s an “LLC” or “Inc.” after your business name, you must include it in your message or your attempt to claim will be rejected.


  • You can send an email to with your listing information and attach a document showing proof of business ownership such as a utility bill or phone bill.

 Step 3 : Edit your Listing

Once verified you will receive a confirmation email on your registered email id. Now you can login on Acxiom Business Listing Manager and click on Edit Listing to make changes to your listing. Click “Save” to save changes. 


  • Business Name and Contact Number cannot be changed from here, please email Acxiom/Infogroup directly for the same.
  • For any changes it takes up to 30-60 days for change propagation.

Before investing a lot of time and money into data aggregators, find out if they are really adding value to your business. Click to read more about what data aggregators actually do.

PS: Here’s a resource for Step-by-step DIY guide to claiming your listing on several directories.

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