How do you usually shop online? Based on the product you wish to buy, you visit an e-commerce website and look for multiple variations of the product from different brands and/or sellers. You then compare the features, price and credibility of the product. How do you decide whether the product is the real deal and delivers everything it has promised? You check the product reviews from other buyers!
Similarly, if you want a probable customer of yours to visit your store or sign up for your service, you need to build credibility for your brand. Adding testimonials from your existing customers is a great way to do this.
How customer reviews affect local SEO
Testimonials from customers in the vicinity is a good form of content for your website visitors. This is because it is highly relevant to your website visitors. The new users that land on your website will get an idea of the work you do and the quality of service you provide from customer testimonials.
Additionally, adding reviews and feedback from local customers will help boost your local SEO. Search engines value the volume of reviews on your website. But keep in mind, not to overcrowd your testimonials page or section. Stuffing reviews on a webpage might just prove to be an unnecessary mess that no one would dive into.
A common practice that business owners have adopted these days is adding review widgets to their website. What these widgets do is pick up the review from your business’ Google listing or Facebook page or Yelp profile and showcase it on your website. This is a convenient way to go about it if you don’t want to spend time building an additional design element for your website.
Adding ratings along with customer reviews on your website is perfectly normal. Although some businesses feign away from it, you have to note that most sites like Facebook, Yelp, Google, etc. ask for star ratings along with a review. You can take a call by yourself, about what bits you’d like to include and what you want to leave out.
Sending review requests to customers via email or SMS is a prevalent practice. Most business owners use a tool to send out mass emails to their customer database. While doing so, you can include a simple template and few hints of phrases or keywords that your customers can make use of. The reviews you showcase on your website will help improve your keyword rankings as well. As long as they comprise of keywords that you are looking to rank for, they will boost your local SEO.
Last but not the least, you can add a backlink towards the end of every testimonial. This will encourage the visitors to your website to click on it and maybe drop a review from their end as well!
Add customer testimonials for more customers!
Featuring customer reviews on your website is a way of showing gratitude to your existing customers. The primary objective behind featuring testimonials from happy customers on your website is to use them as ambassadors for your brand. A bunch of satisfied customers will help you attract new prospects that you can convert into customers. Therefore, you end up bringing in delight and multiply your revenue.