For a business like yours that is looking to improve on local SEO, it is important to understand the consumer behaviour. Based on statistics from 2017, 75% of the internet users used Google as their primary search engine. It implies that you should pay serious attention to your business information on Google.
Although search engines like Bing and Yahoo might not be getting the volume of traffic like Google does, are still responsible for a good chunk of your customers’ enquiries. In all fairness, you should be giving your business’ presence on Bing and Yahoo equal importance.
Bing - the search engine and its audience
Bing is the world’s third largest search engine (after Google and Youtube). Microsoft claims that over 33% of Americans continue to use Bing as their primary search engine.
As a business owner, you should definitely look to create or claim your business listing on Bing Places which is very similar to Google My Business. A feature of your brand on Bing Places can help you tap into the audience that uses Bing as their primary search engine. It will also add as another backlink and mention on the web that will boost your overall local SEO efforts.
How to Create or Claim your Bing listing?
Visit this link for an easy to follow, step-by-step guide of submitting your business information to Bing Places.